059- Scaling your business with Natasha O’Banion

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Summary:

Natasha O’Banion, owner of Walk with Renzo and Ruby and Start, Scale, Sail, shares what she’s learned about growing her business, including having a strong foundation, goal setting, and the proper protocols to have in place. On today’s show, Natasha O’Banion shares her experience of planning, growing, and scaling her business and the hard lessons she learned along the way.

Topics on this episode:

Natasha’s background

Hiring and keeping employees

Balancing family and business

Laying a strong foundation

What clients are looking for

How we can stay competitive

Receiving feedback well

Underutilized marketing tools

What is Start, Scale, Sail?

Main take away? Setting a strong foundation, investing in your community, and having standard procedures all help you scale your business in a sustainable way for the future.

About our guest:

Natasha O’Banion has 15 years of extensive marketing and sales background from the automotive industry. She has successfully occupied roles such as Client Relations, General Manager, Executive Assistant, Service Advisor, Aftermarket Sales, and Automotive Finance Manager, and she has ranked highest among her peers in sales goals, high-pressure environments, and meeting deadlines. Natasha is a highly respected straight shooter, known for her no-filter approach. Some know her as an open book, happy to share a story or moment in her life, as her empathetic nature allows everyone in her presence to feel comfortable, acknowledged, and valued.

 “The pet care industry isn’t easy, and it’s surely not for everyone, but if this is what you want, stick with it, and I’ll help you get clear and focused and find a more efficient way to achieve success,” -Natasha shares.

After her tenure in the automotive industry, Natasha enjoyed a well-deserved sabbatical to process her next move. Once again realizing that dogs are her first passion, she bravely decided to take on the pet care industry, thus creating a dog walking and pet sitting company, from inception to success status. Natasha is one of the few entrepreneurs in the industry to earn six figures in only six months, an incredible feat, given the short amount of time, unpredictable market, and specific arena. During this pivotal time, Natasha became a mother, and so, she put her company on autopilot to fulfill another one of her dreams – traveling freely across the globe with the people she loves most. As Natasha’s business continues to thrive, and she explores new places near and far, she has decided to reach back into the communities that have welcomed her ventures, now sharing several different ways to help others reach professional freedom and gain valuable knowledge regarding business strategies.