No one trusts advertising anymore. So how do we share our message? The answer is Storytelling. And this is the formula!
You may have noticed a move away from glossy and glamourous advertising to brands telling more stories.
Sometimes those stories are about where they came from. Other times they are the stories of their customers.
This move towards storytelling is based around a very human tendency to trust others who both have the credibility and the empathy to really connect with us.
But what is the structure of a business story? How do we put it into our advertising, our websites, our social media and our everyday interactions with customers?
In this interactive webinar where we will use real examples around those who are in attendance, you will learn:
The reason why online advertising is broken
How features and benefits are not enough
What the ABT storytelling method is and how to use it online and in the real world
How to apply the ABT method to your own business
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
Dante St James is one of Australia’s leading digital and early-stage start-up business guides. He is one of just 5 certified Meta (Facebook) trainers in Australia, is certified by LinkedIn Marketing Labs, is a Google Digital Springboard delivery partner and the founder of Darwin Small Business Network, Cellular One, Clickstarter and StartUp Territory.
His goal as a digital and business skills coach and trainer is to move past technology challenges and jargon to show small business and startup founders how to do great work in the quickest and most effective way to grow their businesses.
His areas of expertise include digital marketing, social media, small business systems, branding, messaging, startup acceleration and funding, the psychology of business and growing audiences and influence.
#storytelling #story #smallbusiness
About Digital Solutions – Australian Small Business Advisory Services
Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.
This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.
To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.