Special Edition: Taking your small business online
Is your small business currently online? I don’t mean do you have a Facebook page that you use occasionally, I mean, are you selling your products or services directly to customers online?
Throughout COVID-19, businesses have been forced to switch to online options. More consumers than ever are shopping online. So how can you take this shift in behaviour and turn it into an opportunity for your business?
For small business owners who may be new to the online world of eCommerce can be daunting. But we’re here to help!
Our expert panellists this week will help you discover some low cost online marketing tools to get found online. You’ll hear about the most popular eCommerce platforms to get started selling your products online. And if you’re more of a services-based business, you can learn about how to deliver training online.
Join us as we unpack online selling and learn how you can get started on these platforms.
About the speakers:
Lisa helps small business owners translate their 1:1 services into online courses, programs and memberships. She combines expertise in education, copywriting and launch coaching to help entrepreneurs successfully pivot into an online business model.
Lisa’s signature online program; Courses that Connect, is where she leads the way in course creation, with a special focus on curriculum development and online engagement strategies. Lisa’s work as a launch coach has helped many business owners turn their content into online courses. She assists her clients with planning and executing their launches, including messaging and copy assets.
Clinton Begg is a community-minded business professional who has a passion to help businesses succeed within the digital economy. Having worked with international and national brands, Clinton brings a wealth of knowledge and experience to help small businesses grow their online presence and get results.
Clinton owns a digital marketing agency, CB5 Social Media Management, which employs a team who have the same community-minded business passion.
Kay Ridge is a sought-after social media and marketing consultant with a diploma in social media and marketing, and is currently completing a Bachelor of Marketing and Communication. Kay specializes in Facebook, Instagram, Pinterest and LinkedIn as well as LinkedIn Advertising. Kay also mentors for the Mentor 4 Growth program. Kay founded Dash Social which assists small business owners in writing their marketing plan, strategies and content to ensure that their business gets in front of the right audience. Kay has had her own businesses for the past 20 years and understands all aspects of a business and how important the right marketing blueprint is for your business.
Nicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites, apps, SEO, search engine marketing, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. Precedence has a strong emphasis on creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.