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ANNAMALAI MBA MARKETING MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558   M.B.A. MARKETING MANAGEMENT FIRST YEAR Academic Year 2019 – 2020 ASSIGNMENT TOPICS 1.1 PRINCIPLES OF MANAGEMENT 1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments. 2. “The importance of strategic […]

5 Benefits Of Big Data For Business Management

Companies use the term “big data” in reference to large amounts of information. This information includes insights into Internet, social media and mobile app usage. The data is derived from virtual platforms that do not offer clear relationships for teams to analyze. Hence, it is too complex for businesses to manage virtual workforce and teams […]

Rethinking McKinsey – Schumpeter

WHEN BUSINESSMEN talk to partners of McKinsey, the high priests of management consultancy, it is like Catholics going to confession. They reveal all. They expect confidentiality. And whether or not it changes behaviour, the act itself is good for the soul. In this era of corporate unease, over everything from the next recession to climate […]