Become a Social Media Manager

Social media managers are individuals who manage the social media presence of a business or person. This role has become increasingly important because many organizations and public figures use social media to engage with their audience. To pursue this career, you must develop strong communication skills, earn a relevant degree and master the use of social media.

Many people think social media is “easy.” While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it. In this article, we will discuss what social media managers do and how to pursue a career in this role.
What does a social media manager do?

A social media manager is the person within an organization’s communications, marketing or public relations department that monitors, filters, contributes to and guides the social media presence of a business, product or brand. Social media platforms are fast-paced and usually considered “real-time marketing,” so social media managers must be able to work quickly and respond and share information as it becomes available. The social media manager often must be well-versed in news cycles and an industry expert for their company, business, product or service.
Companies across all different industries have embraced social media as a method for acquiring and maintaining customers, so having someone who can manage their online presence is essential.