Brian Peters (Buffer) on Digital Marketing and Facebook Ads – Class Excerpt

Digital advertising is vitally important for business growth in 2019. . In this clip from his Skillshare Originals class, Buffer’s Brian Peters walks you through a Facebook Ads strategy that you can apply to your own work — no matter how big or small your business might be.

This is an excerpt. To watch the full class:



Learn better social media marketing strategies with digital marketing expert Brian Peters of Bufferin his 45-minute, straightforward class.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft use social media marketing to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom digital marketing strategies. Learn how to:

– Choose the right social platforms for your business
– Create and curate effective visual content
– Use tools like Buffer to schedule, analyze, and improve your posts
– Execute Brian’s 5-step Facebook advertising plan

After taking this class, you’ll be able to craft a custom social media marketing strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.



Brian is a Strategic Partnerships Manager at Shopify, the best ecommerce platform that has everything you need to sell online, on social media, or in person.He works closely on many marketing and partnerships opportunities at Shopify, including video, content, email, product growth, platform, and more.

Brian’s work has been featured in countless publications, including Fast Company, Forbes, Inc., Entrepreneur, and more.

This is an excerpt. To watch the full class: