Business Scaling: Hero vs Anti Hero Business Model

Saw Anthony Maritato’s recent YouTube video about where Physical Therapists go wrong with starting their own business.

I was actually having a similar conversation with a healthcare professional wanting to start a health coaching business but they didn’t want to be the one to treat all the clients.

This had me thinking about what I call a “Hero Business” vs. “Anti-Hero Business”.

Thought it would be fun to break this down in a detailed video. I don’t have this completely fleshed out so I’ll likely make another video later, but for now, hope this helps if you’re trying to build or scale without relying on you delivering all the services.

Looking for financial coaching to help you get your business finances in order and make life more stress free? Book a free 15 minute Profit Call with one of our Profit Coaches here:

If you loved this video make sure to like, comment, share, and subscribe.

If you want more content from CEO Finance Academy make sure to check us out on other social media platforms.

Website –
Instagram – @theceofinanceacademy
Podcast – Profit Cast on Spotify
Profitable Business Community Facebook group –