Business Scaling: Hero vs Anti Hero Business Model

Saw Anthony Maritato’s recent YouTube video about where Physical Therapists go wrong with starting their own business.

I was actually having a similar conversation with a healthcare professional wanting to start a health coaching business but they didn’t want to be the one to treat all the clients.

This had me thinking about what I call a “Hero Business” vs. “Anti-Hero Business”.

Thought it would be fun to break this down in a detailed video. I don’t have this completely fleshed out so I’ll likely make another video later, but for now, hope this helps if you’re trying to build or scale without relying on you delivering all the services.

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