On 09/17/20, The City of Coral Gables and Scaling Retail hosted another joint webinar, this time exploring the importance of communication strategies.
– Mark A. Trowbridge, President & CEO of the Coral Gables Chamber – https://coralgableschamber.org/
– Francesca Valdes – https://coralgableschamber.org/
– Syama Meagher, Scaling Retail – https://scalingretail.com
Some key takeaway points garnered from the webinar:
– Strategy and pre-planning
– Internal metrics and company values driving messaging
– Different avenues of marketing and communication
– Planning out campaigns via communications calendars
– Differences in content types
– And more!
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