Coral Gables x Scaling Retail: Small Business Retail Workshop 3, Communications Strategy

On 09/17/20, The City of Coral Gables and Scaling Retail hosted another joint webinar, this time exploring the importance of communication strategies.

Featuring Moderator:
– Mark A. Trowbridge, President & CEO of the Coral Gables Chamber –

– Francesca Valdes –
– Syama Meagher, Scaling Retail –

Some key takeaway points garnered from the webinar:

– Strategy and pre-planning
– Internal metrics and company values driving messaging
– Different avenues of marketing and communication
– Planning out campaigns via communications calendars
– Differences in content types
– And more!

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