Learn more about PARADOX, and how we help accountants, advisors, bookkeepers, and financial planning firms to grow, evolve, and get results here: https://practiceparadox.com.au
Digital marketing can seem like a mystery for accountants and advisors who want to grow.
Watch the recording below to discover the core ideas and strategy of modern marketing for accountants and advisory forms.
• Intro and who we’ve helped in the past (0:00)
• Why ‘Silver Bullet’ marketing is unhelpful (9:30)
• 3 essentials for effective marketing (11:40)
• Marketing Machine 2.0 model for accountants and advisors (14:30)
• Marketing Strategy for accountants (22:30)
• Your online digital presence (24:30)
• Publishing content — educational blogs, videos, social media etc (27:00)
• Attracting visitors to your website and converting them to your email list (28:00)
• Automating your marketing to help you nurture prospects (37:30)
• Inviting prospective clients to book or buy from you (44:00)
• Alternatives to the traditional sales process (46:30)
• Blowing your clients away with stellar service delivery (49:30)
• The Structure, Strategy, and Support PARADOX provides (53:30)