E37: Scaling a Social Media Agency After Quitting Her Job w/ Sarah Bettencourt

In this episode, I am chatting with Sarah Bettencourt From Mother of Marketing about how she quit her day job, which was in social media management, to start her own social media agency. She’ll take us through how she got her first clients and how she has scaled it from a side hustle to now having 5 employees.

We’ll also hear about her 6-step formula for growing your Instagram account organically.

6-step process to grow Instagram organically
– 1 post per day
– tag location (city)
– 30 hashtags (5 related to post, 10 generalized, 5 location specific, 10 industry specific)
– tag brands to show up in their tagged pics
– Don’t use Instagram filters – use an external program like photoshop
– Tell a story in the post (performs 36% better)

You can find Sarah at:
Instagram: @MotherofMarketing
Twitter: @BlondeSpotSarah
Website: http://motherofmarketing.co/

You can aldo pick up your copy of The Side Hustle Journal over at https://www.gritandhustle.co

If you have an awesome side hustle that you would like to share with the world, I’d love to have you on my podcast.

You can schedule a podcast interview by going to: https://calendly.com/gritandhustleco/guest