Ellen Martin: Scaling Social Enterprises that Matter

Calling all social entrepreneurs! If you’re someone who’s working for both profit and purpose, then Ellen Martin is a woman you should listen to. The Co-Founder and COO of SoJo (a company whose mission it is to propel social businesses), Ellen has helped those with big ideas that feed more than just the bottom line in countries around the globe.

Now more than ever is the time to make change happen, she argues, because Millennials are taking the reins and demanding more of their careers and the companies they buy from and work for. In fact, according to a Deloitte survey, almost 90% of Millennial respondents say they “believe that business success should be measured by more than just profit and that businesses must consider the impact that they’re having [on] the environment and in their communities.” So if that’s the direction this generation is taking business, what do socially conscious businesses and organizations need to do to make it?

Ellen covers the ingredients social startups need to survive, thrive and scale. If you work for one — or plan to start one of your own — this talk’s for you.

Filmed at The Breakout Project, Kingston, ON in May 2017.

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