Growth Hacking – How To Become a World-Class Growth Hacker

What does it take to achieve explosive viral growth in your SaaS business? In this video, I’m going to teach you the specific tactics, strategies, and insights to become a world-class growth hacker.

Exclusive Training: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth –

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Alright, fine.

I’ll go on record and say it.

There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it.

Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did.

All that matters are the actual numbers.

In 2008 when I moved to San Francisco I met Sean Ellis, the guy that came up with the term ‘Growth Hacker’.

Sean is the CEO of GrowthHackers, author of Hacking Growth and he popularized the term. I have huge respect for him.

But let’s be real: growth hacking is a fancy name for metrics-based-marketing (that’s what we use to call it pre-2008).

Rather than traditional (and often outdated) marketing methods, it’s about granular metrics that allow you to measure funnels, flows, messaging, and your product-market fit in order to improve the virality of your marketing.

Done right, it means a tidal wave of attention and… sales.

For 20 years I’ve been analyzing and testing methods for explosive viral growth in business and I’ve made friends with lots of marketers that were doing this even before me.

What I want to share in today’s video are the specific tactics, strategies, and insights I’ve taken away from my own experiences and from being around some of the smartest marketers in the world.


If I take everything I’ve learned about growth hacking and squeeze it into 5 high-level points, this is what you get:

1. Innovate (gotta get your fundamentals right)
2. Tooling and APIs
3. Work Backwards (the 3 Fs)
4. Copywriting
5. ABT (Always Be Testing)

I love marketing.

Don’t get me wrong… I’m a product guy, developer, and a technical founder.

But smart marketing allowed me to grow my 5 tech businesses, and successfully exit 3 of them.

If your attitude is “leave the marketing to the marketers”, I’d encourage you to challenge that idea.

If you create a culture around growth hacking in your business, you might find that scaling rapidly is just a few innovative ideas away.

Where do you start? With this week’s video.

Dan “lab-tested marketing” Martell

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too:

Learn how to scale, grow and exit with Dan Martell and some of the top SaaS Founders in the business on the Escape Velocity show:


“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses:, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline addict and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

Exclusive Training: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth –