Growth Vs Scaling What’s the Difference and Why Does It Matter

“So I wanna start with a little thing that requires me to throw money at you and I mean actual cash dollars. But I want to know who is the most motivated to receive the stack of cash dollars tossed up in their general direction. I do this democratically. I’m gonna let you guys vote by yelling ” – Roland Frasier

In this video, Roland Frasier creatively explains the difference between growth and scale and uses practical examples to highlight WHY this is important to understand. Understanding the difference between growth and scale will enable any entrepreneur to make better decisions about the future of their company.

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing, and while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

PULLED QUOTES from this video🎙️:

“Growth is when you take something and you’re able to increase your customers, the frequency with which they buy or the size of the transaction. You get more of that stuff, but you can grow without being able to scale.”

“So when you’re thinking about growing your business, about growing, not scaling, it’s really frequency. How can I get it to happen more often? Transaction size. How can I get more every time I get it to happen?”

“So two things that I would like for you to think about as you’re thinking about going out into the world and taking all this cool stuff and applying it is, how can I grow my business? And also how can I scale it to make it easier for me to do more? Because that’s gonna make a huge difference. ”

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This video was a short clip from The Find and Flip Summit 2017.

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