Ever struggle to decide what business idea to choose?
Jacob LE joins me today to discuss how to level up his Facebook advertising agency but… is missing clarity on what direction to go.
He has been getting great results for ecommerce clients but wants to do courses for very small businesses. I think Jacob was looking for advice to follow his “passion,” but that’s not how I roll.
What seems like passion is usually a “grass is greener” feeling. Jacob wasn’t making money in the “very small business” market yet wanted to put a lot of time there… oh, and make money too.
I told him to focus on choosing the proven market now where he was doing great for ecommerce clients and then later building a brand to serve those small businesses he thinks he’s passionate about.
Mentioned in the video:
The 2 Audience Theory