How to Identify ‘Who is Your Ideal Client?’ by Neda

Reaching the right audience was the #1 challenge, frustration, or concern of many small business owners!

It’s no wonder businesses are having a tough time generating sales with high-converting Facebook and Instagram ads when they are not even reaching the right audience in the first place.

Learn about your ideal clients and who they are and explore a proven methodology for going deeper in your customer research than you’ve ever gone before. Understand why getting to know your customers’ irrational fears and deepest desires is vital for a compassionate, connected, and profitable business.

In this workshop, you’ll learn;

– What is an Ideal Customer Avatar is and why do you need it.
– My Two Method to Consider when Creating Your Ideal Customer Avatar
– How to Create Your Ideal Customer Avatar
– Finally, we’re going to walk through examples to inspire you to create your own
– Free Ideal Customer Avatar Questionnaire

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


Neda has 20 years of extensive experience in business and entrepreneurship, sales and marketing, growth strategy, operations management, project management, team leadership, asset management in Public-Private Partnership contracts, and customer service.
She built and sold 2 businesses of her own and worked with small, medium, and large businesses in different industries.

In her business journey, she has had a lot of successes and experienced a lot of mistakes along the way. This is the reason she’s passionate about helping businesses to make sure they don’t repeat the mistakes other leaders and herself made.

Neda helps businesses with:

• Marketing and Advertising Strategy (online and off-line)
• Facebook, Instagram, and LinkedIn Advertising
• Business and Personal Branding
• Customer Journey Mapping
• Sales and Marketing Funnel
• Lead Generation
• Creating Offers
• Sales and Conversion process
• Lead and Client Nurturing
• Business and Leadership Coaching
• Squarespace website design and development

#leadgeneration #digitalmarketingtips #smallbusinessmarketingtips #leadnurutring #increasesales

About Digital Solutions – Australian Small Business Advisory Services
Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.