How To Pay To Promote Your Business – Business Growth Strategy, Ideas & Tips
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What is promotion?
The publicization of a product, organization, or venture so as to increase sales or public awareness
Without promotion you can’t get known and get sales period.
What’s the difference between “free” or organic and paid promotion?
First of all, Free promotion doesn’t exist since you are always putting time and energy for it.
So let’s call it organic promotion.
Organic promotion means some type of promotion that generates traffic over time without paid methods.
And paid promotion is simply any type of promotion that you put money for.
Paid promotion can be expensive but it doesn’t necessarily need to be expensive to start.
Both types of promotion will require you to put something in exchange for them, money, time, energy or trade some of your products and/or services for these promotions.
How Can You Pay To Promote Your Business?
There are a lot of ways to do this but I will only mention the most popular ones and mention them by categories:
Internet Ads (Google Ads, Bing Ads, Facebook & Instagram Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, etc). And their prices range from $5 a day up to infinite + management cost if you pay an online marketing agency
TV. Prices range from $200 for a 30 second ad up to $8M for something like the super bowl ads + video production costs
Newspapers. Prices Range from $50 up to $163k depending on the newspapeR
Magazines. Prices Range from $500 up to $500k
Billboards. Prices Range from $600 up to $30k per month + printing costs
Direct Mail. Prices Range from $1k up to infinite + plus art costs + prospect list costs
Influencer Marketing. Prices range from $50 per post up to infinite, you could also exchange some products or services as a payment
Now for most of our public here that are small businesses, I recommend to start with paid internet advertisement as it’s easy to stop, make changes on and to track, and sometimes you can get a coupon to start running ads in these platforms.
Paid advertising is extremely important and a must when it comes to growing your business and scaling it.
Without paid marketing and a fluent source of leads, you will always be an slave of the grind and the hustle when it comes to looking for leads by yourself.
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