Integrating Digital Marketing in Business | Guest Talk | HETIC India

In this day and age, it should come as no surprise that Digital has become a vital cog in our lives. In business, Digital is even more powerful. Digital Marketing is one of the most sought-after strategies that businesses employ to get the most and best results. In this talk, our seasoned guest, Priya Parthasarathy, discusses all about integrating and leveraging Digital Marketing in business.

Ms. Parthasarathy is a seasoned and successful e-venturist and B2B consultant. She is currently the Director at Prequel Lab, a marketing and advertising firm in Chennai, India. She helps businesses scale up using her extensive knowledge of digital positioning and digital marketing. After successfully running an online retail portal for designer fashion jewellery, Priya now uses her experience in social media selling and content marketing to help brands establish a solid online presence. Her experience in running an eCommerce venture and consulting with several B2B companies gives her a unique perspective on social persuasions for lead generations and sales conversions.

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