Jennifer Rotner |Scaling & Systematizing a Creative Business & Rebounding from Losing a Whale Client

Jennifer Rotner is the Founder and CEO of Elite Creative, which consists of Elite Editing and Elite Authors. They provide writing, editing, publishing, and content marketing solutions. From her real-world experience as a professional editor, Jennifer recognized the need for a better way to ensure that editing and proofreading services were customized to each of her customers. Therefore, she developed an exclusive matching system to pair every project and customer with the right proofreader or editor — which is why Elite Editing boasts of a loyal roster of satisfied customers and an unrivaled pool of editors and proofreaders who hail from the business, academic, and journalism realms.

Prior to founding Elite Editing, Jennifer helped form the editorial division at NYC & Company, New York City’s official marketing organization, where she ran the copy department as Copy Chief. Before that, she gained years of experience in the field as features editor for Focus – New York Magazine and as an editor for the marketing department at the American Museum of Natural History.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jennifer Rotner, the Founder and CEO of Elite Creative, about her process of systematizing and scaling creative businesses to over seven figures. Jennifer talks about the mistakes she made and the lessons she learned when building her first businesses, explains how she structures her companies, and shares her tips for working with big clients.

Here’s a glimpse of what you’ll hear:

• Jennifer Rotner shares the near-death experience her business faced and what she did to resolve the issue
• The lessons Jennifer learned and what she wishes she did differently to protect her business
• Jennifer’s advice for a small business looking to work with a big “whale” client
• The types of services Jennifer’s companies provide — and why she doesn’t want to be a full-service agency
• How Jennifer started and scaled Elite Authors to over seven figures in revenue in one year
• Jennifer talks about the mistakes she made in her first business, the lessons she learned from them, and the quality control strategies her business uses when editing content
• How Jennifer organizes her company structure and how she nurtured her first three freelancers to leadership positions
• Jennifer explains how she overcomes big obstacles, what she spends most of her time on, and her company’s Elite Journey experience for new contractors
• The people Jennifer admires and her contact details

Sponsor: Rise25

Rise 25 | B2B Podcasts for more Referrals and Clients

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work.

What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy
We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at or book a call at

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.