Leaders of Tomorrow | Season 10 | The Business of Sustainable Fashion | Studio Beej | Ed-a-mamma

The business of sustainable fashion and what it means to start a sustainable company. On this episode of Leaders of tomorrow, Ritwika Gupta gets chatting with two homegrown labels -Studio Beej and Ed-a-mamma to decode their business models, entrepreneurial drivers, opportunities and challenges in Indiaโ€™s sustainable fashion and lifestyle industry. While Arundhati Kumar, founder, Studio Beej stresses the importance of being true to oneโ€™s business, Iffat Jivan, business head, Ed-a-mamma, shares that founder Alia Bhatt wanted the brand to hold its own. The episode also features Sonal Agrawal, fashion influencer and founder, Pinkpeppercorn. Tune in to know more!

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