
Lessons Learned Scaling with Canva’s CMO Zach Kitschke and SaaStr CEO Jason Lemkin
Zach Kitschke joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company is approaching $1 Billion in Revenue.
In this session,, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing into the enterprise, and how to build out a global marketing function.
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