Marketing for small manufacturing shops doesn’t have to be terrible

Guest Emily Wilkins of Marketing Metal joins hosts Dan Davis and Jim Gorzek (jump ahead to 10:52 to our conversation with Emily) to talk about how job shops and other small metal fabrication and manufacturing businesses need to step up their game when it comes to marketing, social media, and an overall digital presence. After working from a number for fab shops, manufacturers, and marketing companies, Michigan-based Wilkins decided to start her own marketing firm to improve the relationship between manufacturer and marketer.

Dan, Jim and the guys also empathize with Harry Styles after watching get hit with a bottle while preforming in Chicago (00:55); open a few bag Zapp’s Spicy Cajun Crawtators potato chips (03:01); chat about the substantial frozen pizza selection and Woodman’s grocery stores (04:21); and figure out what the heck is going on at Pizza Ranch (08:02).

Follow Emily Wilkins on LinkedIn: https://www.linkedin.com/in/emilyjoannwilkins

Learn more about Marketing Metal: https://marketingmetal.com/

Follow Marketing Metal on Instagram: https://www.instagram.com/marketingmetal/

Follow Marketing Metal on Facebook: https://www.facebook.com/marketingmetal

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ABOUT THE FABRICATOR PODCAST
Every Tuesday, The Fabricator Podcast, presented by the Fabricators & Manufacturers Association, brings you conversations with people who make things with metal. We speak with manufacturers, metal fabricators, welders, job shop owners, artists, marketers, educators, engineers, and more. Hosts Dan Davis and Jim Gorzek also go beyond discussing just manufacturing and the skilled trades, chatting about pop culture, current events, food, music, movies, comedy, and, of course, robots.

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