In this video, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one’s growth strategy.
03:01 – The lack of ROI with paid ads and social media.
04:35 – How Bob Glazer defines affiliate and brand marketing.
09:28 – An overview of Bob Glazer’s new book Moving to Outcomes.
14:19 – Practical methods for instituting affiliate marketing strategies.
18:28 – Some of the awards that Acceleration Partners has won
20:25 – How Acceleration Partners has been remote for ten years
24:40 – An overview of Acceleration Partners hubs in the US.
27:54 – Bob’s thoughts on current trends in wage inflation.
31:03 – Bob’s favorite performance marketing tool.
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