Professor Joe Haslam from IE Business School in Madrid hosted a masterclass to insights on this new area of study which will be of vital interest to anyone facing the scaleup challenge. IE is one of the leading European higher education institutions, whose belief in innovation and entrepreneurship is an integral part of its drive towards academic excellence. Joe Haslam Professor Joe Haslam is the co-founder of five companies. Marrakech, the first company he co-founded, raised over $75m in Venture Capital and scaled to over 250 people. He is now the co-founder and Chairman of Hot Hotels, the first company from Spain to be accelerated by the Techstars program in the USA. At IE Business School in Madrid, he is a Professor and the Executive Director of the Owners Scaleup Program.