Scaling Business Using Email Marketing | Ben Leonard | Ep. 113

The founder of Beast Gear Ben Leonard is going to share with us the reasons why email marketing is important in scaling your business and helps you reach and connect with customers. Join the Beard Nation at .

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0:00 Intro
3:34 Welcome Ben Leonard
9:04 Sonic the Hedgehog strategy in scaling business
11:58 Translate Listings on Amazon
14:38 Emal marketing tips for your off-Amazon store
19:30 Email marketing in 2021
26:00 Different types of email campaign
30:19 Extracting email leads from prospective customers

More about Ben…
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.

Now Ben is doing it all over again, and helping others to do the same with his eCommerce consultancy ( and eCommerce brokerage (

About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

If you have any questions, feel free to post them in the comments.​

Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled “Lunch with Norm” where Norm sits down with Industry experts!​

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