Scaling circular business models with Everything-as-a-Service (XaaS)

Everything-as-a-Service (XaaS) – the selling of services that products offer instead of the products themselves – is the most ambitious business model of the circular economy. Such business and operating models have the power to combine economic value creation and competitiveness with environmental impact.

Because consumers do not require cars; they require the mobility services cars offer. Neither do they need washing machines: they need the cleaning services these machines offer.

Georgina Fleming and Manuel Braun from SYSTEMIQ will present critical design principles to configure circular XaaS models, share case studies and provide a perspective on investment opportunities arising in this space.

The following questions will be central:
-What exactly does XaaS mean and how is it already being implemented?
-What benefits can companies derive for both their environmental impact and their business model?
-What impact do circular XaaS models have on the company’s own climate footprint?
-What trends are emerging in this regard for the future?

Our experts:

Dr. Manuel Braun is Director at SYSTEMIQ Ltd. – leading projects on sustainability and Circular Economy. He focuses on the interface of innovation and technology – working with tech-driven organizations, circular economy pioneers, start-ups, and VCs. Prior to joining SYSTEMIQ, Manuel spent 8 years at McKinsey & Company. Georgina Fleming is Investment Director at SYSTEMIQ Capital. She invests into early-stage companies with innovative technologies and business models that have the potential to catalyse the transition to net zero.