Scaling Down Your Business by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week MSNBC’s Your Business features experts to share their secrets for improving your business. This week, BJ Foreman shares how she adapted family-run jewelry store in Cincinnati to her customers’ needs. Boris Litwin Jewelers is alive and well after almost 100 years in business thanks to the decision to scale down and create a more personalized customer experience.