Scaling Strategies for Entrepreneurs | Elaine Pofeldt | Ep. 190

Scaling strategies for entrepreneurs. Interested to know some tips? Fortune Small Business senior editor Elaine Pofeldt is going to share with us about scaling strategies for entrepreneurs! Elaine specializes in careers and entrepreneurship. Join the Beard Nation at .

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3:29 Welcome Elaine Pofeldt
5:40 Million Dollar One Person Business Trends
10:00 The Importance of Accessibility for your Online Store
14:00 Financial Leverage on One Person Operation
18:26  Hiring the Right Virtual Assistant
27:52  Common Ecommerce Business Mistakes
33:09  Reducing Unnecessary Expenses
36:10  Investing on Accounting Services
40:53 Accountability Partner in Business
44:31 Best Practices for Single Entrepreneurs?

More about Elaine…
Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is the author of the new book The Million-Dollar, One-Person Business (Random House, January 2018), where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.
As a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit.
Elaine is also available to help clients with projects such as blogging, ghostwriting, white papers, reports, ebooks, custom content, academic editing, and proposal writing and editing at Elaine Pofeldt, LLC. Having built traffic Fortune Small Business Online from a fledgling site to one with 2 million to 5 million page views a month, she frequently draws on her experience to help clients improve their online presence. Her approach is to use simple but effective editorial techniques to maximize a site’s appeal and impact, working in conjunction with designers, developers and others on the client’s web team.

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About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

If you have any questions, feel free to post them in the comments.​

Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled “Lunch with Norm” where Norm sits down with Industry experts!​

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