Social Media Marketing for Startup Founders with Andrew Lee Miller

​​Andrew Lee Miller is the CMO of hyve. In the last 15 years, he has played a part in 3 exits. He specializes in helping companies get traction in the earliest, often bootstrapped stages using mostly organic channels.

In his workshop, Andrew went through the steps any founder can take regardless of their expertise can take to build a social media strategy.

0:00 Intro to the workshop and Andrew
8:25 The state of social media in 2023
11:45 Tracking comes first
14:15 What is ROTI
18:50 How to create a social media strategy
29:05 How to generate leads from social media
45:25 Q&A

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