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    Tag: sales vs marketing

    Graphic illustrating the importance of sales and marketing collaboration, featuring three key points: delivering a better customer experience, achieving higher conversion rates, and improving productivity, with vibrant text and icons.

    Which is better sales and marketing?

    • by David Corcoran
    • August 11, 2024

    Sales and marketing have distinct roles in business. Simply put, marketing is building awareness about your brand and products to attract customers, while sales are converting these potential customers into prospective buyers. Both, however, are extremely important for business growth. Sales and marketing are heavily intertwined fields with their own separate objectives. The prospect for…

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