The Grand Theory of Amazon

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Amazon sells everything from streaming video to organic grapes, and it’s all part of a large (likely successful) strategy to dominate the entire consumer market.

*The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video.


Music is by Varsity Star:
and the Varsity Star Facebook is

The biggest source of inspiration for this video is the wonderful Ben Thompson’s analysis of Amazon at – highly recommended.

“wasted” GTA font used under a free license:

SEC report from Amazon, including its competitors:,13953.html

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