So how do you know which tool is the best for your b2b or b2c business whether you are a professional entrepreneur, a small or medium size business, an agency, or enterprise? Not to mention, there is a lot of competition in the social media space. If a company has a comparable feature, how comprehensive is that feature? While the list of features may go on and on, we bucket the main categories into:
— Publishing and Scheduling: Can you visualize your monthly calendar and automate posting?
–Unified Social Inbox: Can you engage with your audience in real time across social channels?
— Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?
— Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment?
— Competitor Analysis: Can you track and compare your competitive advantage?
— Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy?
— Custom Reporting: Do you need to build custom reports for your clients? Take the lead yourself or utilize reports we build for you.
TOP TEN SOCIAL MEDIA MANAGEMENT PLATFORMS / TOOLS / SUITES:
eclincher.com – Best for SMBs & Agencies
Falcon.io – Best for Enterprise
SproutSocial.com – Best for Agencies & Medium Sized Businesses
Hootsuite.com – Best for SMBs & Enterprise
Agorapulse.com – Best for SMBs & Agencies
Loomly.com – Best for Solopreneurs & Small Businesses
SocialPilot.co – Best for Small Agencies
Sendible.com – Best for Agencies
Buffer.com – Best for SMBs
Later.com – Best for Solopreneurs on Instagram