The Top Marketing Strategy For Service-Based Businesses

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Marketing a service-based business is different from marketing a product-based business, but where do you start? Today, we’re going over what is a service business and how to marketing a service business. Watch now for service business marketing strategies that can help you grow!


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Marketing a service business is different from marketing a product-based business.

The main difference between marketing for a service business and marketing goods is tangibility.

When you market a good, you have a tangible product that people can touch and see. And, that has a determined value based on its materials and what the product does.

In service businesses, you’re working with intangibles. So marketing for a service business can’t focus on the things traditional product marketing would, like the quality of materials or functionality and uses.

This presents a buying risk for consumers, because they don’t actually know what they’re going to get until they get it.

Typically, service-based businesses have a longer, more difficult marketing task.

But, you can successfully market your service-based business using all the digital marketing strategies, from paid ads to social media posting.

Let us show you how!

Video Outline
Intro (0:00)
What Is A Service-Based Business? (1:57)
What To Do Before Promoting Your Services (2:43)
Marketing Methods That Work Well For Service Businesses (13:12)
How To Choose The Right Marketing Channels (24:01)

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.