Digital communications have become a ubiquitous pillar of business processes. The multitude of resources available for businesses to begin a strategic digital communications strategy are numerous and often staggering. For MSMEs, in particular, digital communications can seem expensive, out-of-reach, or sometimes irrelevant – but this is far from the case. So why should small businesses pivot towards the increased adoption of digital communications strategies, and how? More importantly, how does a digital communications strategy play into a business’ governance and overall stability?
Led by Ben Castree, Managing Partner; Hariharan Kuppuswamy, Design Director, and Abdulkarim Samaan, Partner, from Taqarabu Hybrid Communications (THC), this webinar aimed to:
– Help MSMEs understand what an effective digital communications strategy is,
– Show MSMEs how they can adapt their extant communications processes to “go digital” for improved business outcomes and strengthened governance, and
– Give viewers a chance to engage with the webinar facilitator about why digital communications are essential in this day and age.