What does a dental marketer do?

• by David Corcoran
• August 11, 2024

Incentivize patients by offering a 2% bookkeeping discount if they pay in advance for their visit. The question for dental offices is how they’re going to get the attention of these potential patients and convert them into new patients. Instagram marketing for dentists is most successful when you create a variety of engaging content on your platform, and incorporating influencers is a perfect way to mix things up. Instagram marketing for dentists is most successful when you create a variety of engaging content on your platform, and incorporating influencers is a perfect way to mix things up.

The same goes for teeth cleanings and dental implants. Prospective patients are always waiting to find the right dentist. Another one of our favorite marketing tactics for dentists is to participate in a blog post exchange with another small business. When you see how other dentists are using TikTok to grow their practices, you’ll get ideas about implementing it into your digital marketing campaign.

Digital marketing for dentists is cost-effective compared to traditional avenues, and substantially more potent at expanding your dental practice. After creating this target audience, dentists and their marketing teams can start planning for specific ways to turn patient types into actual new patients. A strong local SEO strategy ensures . As dentistry evolves in the 21st century, so do approaches to marketing dental practices.

Successful digital marketing for dentists requires a sophisticated strategy, time and effort; most practices need more time to spare for marketing initiatives. As a general rule dentists should try to maintain at least a 40% profit margin and of expenses marketing should not exceed 7% of total costs. The advantages of dedicating effort to social media, dental SEO, and content-based web marketing for dentists are colossal. Marketing for dentists with a blog includes identifying your target audience, which includes geographical and service related items.

Healthy marketing for dentists’ campaigns requires that the technical aspects of a dental website are up to snuff. Any online marketing you invest in should include reputation management, especially for newer dentists looking to see your advertising model results. Competitive marketing campaigns can be an offer of free exams or discounted exams for new patients.

How do dentists get customers?

Find out the services your nearby competition provides and emphasize the unique services you provide that they don’t. Ask for expert help to be sure the design will attract new patients and keep established ones coming back. Provide an About Us page with information about your practice, practice area pages so they can understand the services you offer, and a contact page where they can make an appointment with you.

References:

• https://blog.titanwebagency.com/dental-marketing-ideas
• 22 Dental Marketing Ideas to Grow Your Dentist Office | Weave

David Corcoran

With over 25 years of experience in business leadership, operations management, and organizational strategy, David Corcoran has built a career helping companies streamline processes, strengthen teams, and scale sustainably. Throughout roles ranging from operations director to executive advisor, David Corcoran has led cross-functional initiatives, improved operational efficiency, and guided organizations through periods of rapid growth and transformation. Drawing on a deep background in systems design, project management, and people development, David Corcoran writes about practical, real-world approaches to leadership, productivity, operational excellence, and strategic planning. Their work focuses on bridging the gap between high-level strategy and day-to-day execution—empowering leaders at all levels to build stronger, more adaptable organizations.

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When not consulting or writing, David Corcoran mentors emerging managers, contributes to professional development programs, and stays active exploring the latest trends in business operations and workplace innovation.

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Incentivize patients by offering a 2% bookkeeping discount if they pay in advance for their visit. The question for dental offices is how they’re going to get the attention of these potential patients and convert them into new patients. Instagram marketing for dentists is most successful when you create a variety of engaging content on…